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Your Moment of Christmas Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfSpiel #Carlow #CountyLaois #Ireland #Christmas #Xmas #ChristmasTree #XmasTree #ChristmasLights #XmasLights @talbot_hotel_carlow

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Your Moment of Christmas Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfSpiel #BrettsHardware #JohnStreet #Kilkenny #Ireland #Christmas #Xmas #Toys #Trains #TeaCups @brettshardware

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Your Moment of Craic Your Moment of Live Music Your Moment of Christmas Your Moment of Spiel #YourMomentOfCraic #YourMomentOfLiveMusic #YourMomentOfChristmas #YourMomentOfSpiel #Kilkenny #Ireland #KilkennyYuleFest #Christmas #Xmas #Craic #Music #LiveMusic #Pinsetters Yulefest Kilkenny The Pinsetters - @pinsettersska

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Your Moment of Christmas Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfSpiel #Kilkenny #KilkennyCastle #KilkennyYuleFest #YulefestRoseGardenLightUp #Ireland #Christmas #Xmas #frostythesnowman Yulefest Kilkenny

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Your Moment of Christmas Your Moment of Yum Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfYum #YourMomentOfSpiel #LaBottega #Kilkenny #Ireland #ChristmasSandwich #Christmas #Xmas #TreatYoSelf #TreatMyself #Yum @labottegakilkenny

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Your Moment of Christmas Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfSpiel #Kilkenny #KilkennyCastle #Parade #KilkennyYuleFest #Carousel #Ireland #Christmas #Xmas #FrostyTheSnowman

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Your Moment of Christmas Your Moment of Spiel #YourMomentOfBlackFriday #YourMomentOfSpiell #Parade #Kilkenny #KilkennyYuleFest #Ireland #Santa #SantaTruck #IKnowHim! #Christmas #Xmas

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Your Moment of Christmas Your Moment of Spiel #YourMomentOfChristmas #YourMomentOfSpiel #SilentNight #SineadOConnor #Kilkenny #Ireland #Christmas #DiscoverKilkenny #DiscoverIreland

2 weeks ago

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🎨 𝐌𝐲 𝐅𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐂𝐨𝐥𝐨𝐮𝐫 𝐢𝐬 𝐏𝐢𝐧𝐤. By Alan Armitage - @alanjarmitage I love pink. It’s vibrant, energetic, and I always enjoy a well-made pink shirt. But let me tell you, after years in design, those three words "My favourite colour is [X]" have become the silent terror of any branding consultation. The logo is often the first visual handshake your company has with a potential customer. If that first impression is driven by personal taste rather than strategy, you're missing a massive opportunity to connect. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐨𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐢𝐚𝐬 Your logo is not a painting for your living room; it’s the hardest-working piece of marketing collateral you will ever own. While all design is subjective to some degree, branding must be objective. Choosing a colour based on a director's personal bias over market insight can sabotage the entire brand launch. The colour you choose speaks before you do. 𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐮𝐫 𝐌𝐮𝐬𝐭 𝐀𝐧𝐬𝐰𝐞𝐫: If you’re embarking on a rebrand or launching a new company, you need to go beyond preference. Ask yourself these crucial questions: 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐨𝐚𝐥: What single emotion must my customer feel the moment they see this logo? Does this choice align with established visual semantics and colour theory? 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐅𝐢𝐭: Does this colour feel natural for my industry? The industry your business is in can either help or hinder your colour choice (e.g., Green for a financial brand can suggest growth; Green for a healthcare brand suggests nature/health. The meaning changes based on context.) 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐒𝐩𝐚𝐜𝐞: Does this colour help me stand out, or does it contribute to category confusion among competitors? ***Read the full article over on Instagram - link in the comments*** #Branding #DesignStrategy #ColourPsychology #GraphicDesign #B2BMarketing

2 weeks ago

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